phoebe – UX Phoebe

Emotion Design – Use “Experience Map” to Discovery Design Opportunity

06/08/2015
phoebe
Design Theory
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Experience Maps or called User Journey Maps is an important design tool to understand our product interactions from users’ point of view. One experience map is basically a visual representation that illustrate users’ flow their needs, wants, expectations and the overall…

Pictures are faster than words

12/23/2014
phoebe
Design Theory
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Visual acknowlege occurs in a special dedicated part of the brain. We can acknowledge information by the first impression faster than words. From an extensive research in the field of neuroscience around visual perception and cognition, the solution is simple…